Do-it-yourself brand image audit

Do-it-yourself brand image audit

If you are thinking about rebranding your business, product or service but not sure where ...

Do-it-yourself brand image audit

Do-it-yourself brand image audit

If you are thinking about rebranding your business, product or service but not sure where to start a valuable exercise is to carry out an audit of every aspect of presentation. Every item that a customer can come into contact with, and not just customers but suppliers, staff, friends, family and other potential opinion formers. [...]

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How to Write Sales Letters That Actually Sell (Part Two)

You’ve got the target market, or markets, identified. You’ve created a perfect irresistible offer and you know exactly what you want the reader to do. The next step is to construct the sales letter. The Headline The single most important part of any letter. It’s what gets the readers attention and compels them to read [...]

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How to Write Sales Letters That Actually Sell (Part One)

Test have proven that a well written sales letter outperforms almost every other marketing media, so it makes sense to add to your marketing arsenal. Here’s how Target Market – The Most Important Thing In Marketing All marketing stands or falls by how good the targeting is. The same is true for sales letters. There [...]

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How to get your story into the media

Social media is the new buzz phrase. But don’t neglect traditional media, print and broadcast, when it comes to marketing your business. Websites now mean your story, however small, is online. Forever. Researchers are constantly trawling the internet for “case studies”. A businessman friend who fell seriously ill on an Indian holiday was contacted by [...]

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How to avoid Christmas Parties turning into legal hangovers

How to avoid Christmas Parties turning into legal hangovers

It’s that time of year again and despite the credit crunch, businesses are getting into the party mood and organising different ways to celebrate Christmas and End of Year festivities. However, when organising these events, employers should be reminded that they need to ensure staff and clients keep their behaviour in check – or run [...]

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Tis the season to be jolly – at the office party!

It’s Christmas again, the season when scaremongers and killjoys release surveys telling employers that Christmas parties are a legal minefield. The fact is thousands of Christmas parties go off without incident apart from a few sore heads and embarrassed looks in the office the day after. However I had one client contact me on a [...]

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Hand-to-hand Sales Combat, and how to avoid it

We’ve all been there, the feeling of dread as the salesperson closes down on you. The uncomfortable moment when you realise the business contact you met or coffee is determined trying to sell to you. The inappropriate and inconvenient sales call for a product which you can’t imagine ever needing. The harsh reality is that [...]

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Creating a More Effective Working Environment

Do you ever think about how you can work more effectively in your office or home office? Do you recognise any of these statements? If any of these apply to you and your working environment, and you’d like to create a workplace where you (and your team) can be more productive, then follow these simple [...]

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The Recruitment Process – check list for the SME

Procurement of Labour is often one of the biggest investments a company can make and the same care you would take before purchasing a piece of equipment should be taken before recruiting a new member of staff. Maybe you are recruiting for the first time, or maybe you have always recruited friends in the past, [...]

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When a Reasonable Adjustment on grounds of Disability is just not justified

Employment Tribunal decision in Cordell vs Foreign and Commonwealth Office, clearly sets out that there is a limit to what is expected of any organisation when considering reasonable adjustments for Disabled people in line with the Equality Act. Small employers often ask me how they are expected to afford to make expensive adjustments to a [...]

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